Runtime's Superb Project

Company

MEMO

Industry

Public Relations

Timeline

Since 2020

Location

New York

Team

3 Software Engineers: 1 Backend Developer, 1 Frontend Developer, 1 Fullstack Developer

Memo is the only platform that harnesses data directly from premium publishers to provide real-time insights on earned media and to calculate exactly how many people are reading an article, outlet, journal, or topic. Its mission is to unlock the value of content and drive an ecosystem that benefits all—consumer, creator, and brand.

1 408

publishers on the platform

1 603 046

readers tracked

Team Behind the Build

João Rosa

Team Leader

João Veríssimo

Developer

Technologies

Challenges

Earned media in editorial publications creates organic awareness, drives audience engagement, and generates purchase intent.However, because it has never been possible for brands to fully see how readers engage with it, credit goes to more easilyquantified sources like search and paid media. How to address this problem?
Memo’s ambition was to solve it with the creation of a powerful platform that could collect, centralize and reveal earned mediainsights for the first time ever – integrating reliable and accurate data from several sources.

Solution

Runtime’s dedicated development team worked in partnership with Memo’s team to deliver a centralized platform forreadership and engagement data from major US online publishers’. Readership is the number of readers for a given articleduring the first 7 days. Memo’s platform can measure, rank, and compare results amongthem in a visual, fast, and reliable way.
The team also created a mechanism for perceiving whether the sentiment of an articleis good, bad or neutral through the addition of advanced linguistic analysis algorithms.
The platform was developed in React Native (front-end) and all the webservices/APIs are based on Rails. For information processing we use AWS Lambdarunning on Python and Snowflake as a turbocharged database. An edge server inAWS allows to collect, integrate and manage an average of 5000 events persecond. This tech stack was chosen after deep brainstorming, research,assessment, and testing.
Through the adoption of agile methodology,Runtime guarantees a total alignment betweenboth companies, a common vision/purpose and acontinuous improvement approach, with incremental innovationand rapid new features deployment.
Memo is available in an annual subscription model and is experiencing fastgrowth, with the most recognized worldwide brands selecting the platformto measure their PR efforts and make informed marketing decisions.

Client’s feedback

Runtime is our trusted engineering team and a key part in our goal of duplicating revenue YoY. We have been doing great things together, customers are loving the product and commitment is seen in every step taken. They understand the startup world and mindset, as well as our business. They have an incredible delivery capacity and are much more than yes-men. They bring new ideas, suggest better ways of doing stuff, look for the best suited tech stack possible and are always willing to give the extra mile.

Brad Kagawa

CTO, Memo

Our Process

How we work

We don’t sell code. We build relationships. Our process is designed for speed, clarity, and long-term success—whether you need an MVP or a full-scale product team.

Step 1

In-depth discovery to understand your business

We start with a deep conversation—your goals, your users, your stack. No rush, no shallow questions. Just real curiosity and product thinking.

Step 2

Strategic planning tailored to your stage and goals

Together, we define the right approach: team setup, scope, tools, and timing. You get a flexible roadmap—not a rigid quote in a PDF.

Step 3

Embedded delivery with constant collaboration

We integrate with your team and ship fast—with full-stack talent across design, dev, and QA. Expect frequent check-ins, shared Slack channels, and no disappearing acts.

Get Started