case study

Fitness and Nutrition Leader

Runtime Revolution partnered with a global fitness and nutrition leader to enhance their website’s user experience and performance, supporting athletes worldwide.
5 min read
July 22, 2025
Company
Fitness and Nutrition Leader
Industry
Health and Fitness
Timeline
2018 - 2021
Location
USA
Team
1 Team Leader, 2 developers and 1 UX/UI designer
We helped a leader in fitness and nutrition migrate their website from WordPress to Ruby on Rails. The new platform allows clients to download products directly from the site and includes a complete redesign to improve user experience and performance.

Team Behind the Build

Hugo Costeira
Team Leader

Technologies

Challenges

  • Migrate from Wordpress to Rails
  • Implement a blog and e-commerce solution in Rails
  • Override Camaleon Cms commerce plugin

Solution

  • Sell Diet Templates and other products
  • Sell coaching products
  • Create blog posts
  • Online payments
  • Create new products using the admin

Client’s feedback

Let’s start with a call that actually matters.

Tell us what you're building—and we’ll tell you what it needs.
Book a discovery call
Our Process

How we work

We don’t sell code. We build relationships. Our process is designed for speed, clarity, and long-term success—whether you need an MVP or a full-scale product team.

Step 1

In-depth discovery to understand your business

We start with a deep conversation—your goals, your users, your stack. No rush, no shallow questions. Just real curiosity and product thinking.

Step 2

Strategic planning tailored to your stage and goals

Together, we define the right approach: team setup, scope, tools, and timing. You get a flexible roadmap—not a rigid quote in a PDF.

Step 3

Embedded delivery with constant collaboration

We integrate with your team and ship fast—with full-stack talent across design, dev, and QA. Expect frequent check-ins, shared Slack channels, and no disappearing acts.
Get Started

Let’s start with a call that actually matters.

Tell us what you're building—and we’ll tell you what it needs.
Book a discovery call