Runtime Revolution partnered with a global fitness and nutrition leader to enhance their website’s user experience and performance, supporting athletes worldwide.
5 min read
July 22, 2025
Company
Fitness and Nutrition Leader
Industry
Health and Fitness
Timeline
2018 - 2021
Location
USA
Team
1 Team Leader, 2 developers and 1 UX/UI designer
We helped a leader in fitness and nutrition migrate their website from WordPress to Ruby on Rails. The new platform allows clients to download products directly from the site and includes a complete redesign to improve user experience and performance.
Team Behind the Build
Hugo Costeira
Team Leader
Technologies
Challenges
Migrate from Wordpress to Rails
Implement a blog and e-commerce solution in Rails
Override Camaleon Cms commerce plugin
Solution
Sell Diet Templates and other products
Sell coaching products
Create blog posts
Online payments
Create new products using the admin
Client’s feedback
Let’s start with a call that actually matters.
Tell us what you're building—and we’ll tell you what it needs.
We don’t sell code. We build relationships. Our process is designed for speed, clarity, and long-term success—whether you need an MVP or a full-scale product team.
Step 1
In-depth discovery to understand your business
We start with a deep conversation—your goals, your users, your stack. No rush, no shallow questions. Just real curiosity and product thinking.
Step 2
Strategic planning tailored to your stage and goals
Together, we define the right approach: team setup, scope, tools, and timing. You get a flexible roadmap—not a rigid quote in a PDF.
Step 3
Embedded delivery with constant collaboration
We integrate with your team and ship fast—with full-stack talent across design, dev, and QA. Expect frequent check-ins, shared Slack channels, and no disappearing acts.
